FLASHBACK EVENT 2015
FLASHBACK IS AN EXHIBTION BROUGHT TO YOU BY IN ACTION EVENTS THAT GATHERS THE MOST TALENTED LEBANESE DESIGNERS IN DIFFERENT FIEDLS; WORKING HARD AND ACHIEVING GREAT TARGETS, BY EMPOWERING OUR DESIGNERS, ACING OUR MARKETING STRATEGIES, AND WORKING ON ALL THE ASPECTS OF IT.
I- The Event:
FLASHBACK is a summer exhibition that will occur at the Printania Hotel, Broumana, during a 4 day week-end on the 30-31 July & 1-2 August.
It will host up to 40 designers from different fields together with concept stores, gathered under the sky of one of the most charming Lebanese villages.
We will be hosting Souk El Akel, that will gather 30 up scale street food designers.
An array of restaurants and kids’ zone with workshops to attract families will be available as well.
Evening performances by renowned bands and artists will perform every night to give the young guests a memorable experience.
II- The Venue:
As you may know, Printania Hotel has been an iconic gem of The Metn area since 1930, connecting our childhood heritage and the happy moments we shared with our families such as being the prime getaway weekend, from the fancy weddings we attended to so many other activities.
III- The organizer:
This event is organized and managed by the InAction agency for exhibition planning. At InAction, we strive for perfection by appreciating art, empowering our designers and satisfying our target customers, by acing all relevant aspects. Furthermore, we make sure that our events are very well-covered through the different types of media available at hand.
IV- The Communication:
MTV is our media partner the coverage Will include:
– A 20 sec commercial during peak & off peak time
– Interviews on the live shows
– Live coverage & edits during news time
b- Social Leg:
– Facebook and instagram, a special page will be created for FlashBack on In Action page
– Blogger are invited and a special activity is programmed for them
c- SMS campaign:
2 to 3 days prior to the event a push sms will be sent to the targeted audience. In addition, the event will have a Grand Opening Ceremony under the Patronage of his Excellency the Minister of Tourism, Michel Pharaon on thursday the 30th at 6pm.
d- Billboard campaign:
A huge billboard campaign covering Beirut & the Metn area is programmed
V- For designer’s participation:
We will provide the following:
1- Marketing exposure through our event and its marketing campaign, together
2- Covered space of 9sqm area along with tables and chairs
3- A parking area
Kindly contact us to discuss more details such as fitting rooms & shipping methods to Broumana.